Land Promotion

Pigeon’s in-house planning and technical team designs a comprehensive strategy for each scheme.

The Land Promotion team uses its knowledge and many years’ experience to promote well located sites for development on behalf of its landowning partners. The objective is to create schemes with a sense of place and character. Pigeon is one of the leading land promotion businesses in the region. Its high success rate in achieving planning permission is a reflection of the early investment and community engagement in the design phase of the planning process.

Case Studies

Thurston, Suffolk

Thurston, Suffolk

Fields on a sunny day

Pigeon was selected in 2016 to promote a 37-acre site in Thurston, 4 miles East of Bury St Edmunds. A planning application was submitted in July 2017 for 200 homes including nine self-build plots, a primary school, woodland and extensive open space. Mid Suffolk District Council granted planning permission in April 2018 and the site was sold to Linden Homes in September 2018. Construction is set to begin late 2019.

37 acre site

200 dwellings

Primary school and extensive open space

Bury West, Suffolk

Bury West, Suffolk


Pigeon acquired 62 acres of freehold land on the Western edge of Bury St Edmunds in May 2018, and signed a promotion agreement on 49 acres of adjoining land. The land is allocated in the Council’s ‘Rural Vision 2031’ for the development of 450 homes, a new regional health campus and a relief road. A planning application was submitted in March 2019, together with a draft masterplan.

62 acre freehold site

450 dwellings

Regional health campus

Stevenage, Hertfordshire

Stevenage, Hertfordshire

Map of Stevenage site

Pigeon was selected in early 2015 to promote a site of 80 acres on the East side of Stevenage, within the Metropolitan Green Belt. A scheme of 600 new dwellings, community facilities, extensive landscaping and open space has been prepared and submitted, following withdrawal of the site from the green belt in 2018.

80 acre site

600 dwellings

Community facilities and open space

Cambridge South, Cambridgeshire

Cambridge South, Cambridgeshire

Pigeon was selected in 2014 jointly with Lands Improvement Holdings to promote 417 acres of land on the South side of Cambridge, in the ownership of Jesus College. The land lies within the green belt and has the potential to deliver a 115 acre science park and at least 1,250 dwellings, in close proximity to the Cambridge Biomedical Campus. The land is now being promoted through the Joint Local Plan for Cambridge and South Cambridgeshire.

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417 acre site

115 acre science park & 1,250 dwellings

Close to Cambridge Biomedical Campus

Thetford, Norfolk

Thetford, Norfolk

Kingsfleet, Thetford Development

Pigeon is promoting a major urban extension at Thetford on behalf of The Crown and Kilverstone Estates. A planning application was submitted in July 2011 for up to 5,000 dwellings, 22 ha of commercial development, retail, community facilities and public open space. Planning permission was granted in 2017, and the first phase of housing land was sold to Hopkins Homes in 2018. Construction is under way, and the first houses will be for sale in late 2019.

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5,000 dwellings

22 ha of employment

Phase 1 under construction