Land Promotion

Land Promotion identifies strategic sites for development and liaises closely with local communities to design sustainable residential schemes. Pigeon is now one of the leading land promotion businesses in the region. Its high success rate in achieving planning is a reflection of the early investment and engagement in the design phase of the planning process.

The Land Promotion team uses its knowledge and many years’ experience to promote well located sites for development on behalf of its landowning partners. The objective is to create schemes with sense of place and character, which are attractive to residents and the wider community.

With the advantage of its in-house planning and technical team, Pigeon designs a comprehensive strategy for each scheme. Well supported by external consultants, Pigeon can tackle the most complex projects.

Pigeon is currently promoting land for over 16,000 homes, predominantly in Essex, Hertfordshire, Cambridgeshire, Bedfordshire, Suffolk and Norfolk. New sites continue to be added to the land bank.

Case studies


Pigeon Land was appointed by landowners early in 2013 to promote a 42 acre site on the northern edge of Buntingford in East Hertfordshire. A planning application was submitted in July 2013 for 180 dwellings, a care home, 30 assisted dwellings, extensive green infrastructure and a range of community benefits. Land for playing fields will be made available to the adjacent Freman College.

In February 2014 East Hertfordshire District Council resolved to grant consent for the application and the land was sold to two developers in 2015.

Circa 10 acres of retained land is being promoted through the East Hertfordshire District Council Emerging Local Plan.

Key Features

  • 42 acre site
  • Planning permission for 180 dwellings, a care home and 30 assisted dwellings
  • Community benefits
  • Circa 10 acres being promoted through East Hertfordshire District Council Emerging Local Plan
Buntingford Herts


Pigeon was appointed to promote a 12 acre site in Kentford in early 2013. Due to the lack of a five year housing land supply within Forest Heath District, the opportunity was taken to submit an early application. Planning permission for 60 dwellings was granted in early 2015 and the land was sold to Matthew Homes shortly afterwards. Design was a key driver in the selection of the developer.

Pigeon was subsequently appointed to promote a further site which received planning permission for 21 new homes at the end of 2016.

Key Features

  • 12 acre and 2 acre sites
  • Planning permission for 60 homes sold in 2015 to Matthew Homes
  • Planning permission for 21 homes to be progressed towards construction in the near future


Working in partnership with Hopkins Homes, Pigeon has secured planning permission for residential development on 8.5 acres of land at Barrow, between Newmarket and Bury St Edmunds. The development will comprise 80 houses, public open space, a new village entrance, a footpath connection to the village centre and extensive landscaping. In addition, the developer will contribute funding towards education provision, infrastructure, health and other services.

Hopkins Homes have now developed the site, and completed the scheme.

Key Features

  • 8.5 hectares (20 acres) of land
  • Includes 80 houses and footpath
  • Work completed


Pigeon is promoting a major Urban Extension at Thetford on behalf of The Crown and Kilverstone Estates. A planning application was submitted in July 2011 for up to 5,000 dwellings, around c. 22 ha of commercial development, retail, community facilities and public open space. Breckland Council granted planning permission in November 2015, and the first phase of housing land was sold to Hopkins Homes in Summer 2018. Construction is under way, and the first houses will be for sale in late Summer 2019.

For more information visit: 

Key Features

  • Planning permission for up to 5,000 dwellings
  • Circa 22 ha of employment land
  • Phase 1 sold
kingsfleet, Thetford


Pigeon and Hopkins Homes have been jointly promoting land on the eastern edge of Bury St Edmunds for a sustainable residential neighbourhood – Abbots Vale. This land, which extends to about 170 acres, is identified as a preferred option in the Vision 2031 Development Framework published by St Edmundsbury Borough Council.

St Edmundsbury Borough Council resolved to grant planning permission in January 2017. The scheme includes up to 1,250 dwellings, a local centre, a community hall, a primary school, sports fields and allotments. Development is due to commence late 2019.

Full details of the application including all materials from the public exhibition can be found by following the link.


Key Features

  • 170 acres of land
  • Outline planning approved for 1,250 dwellings
  • Primary school, community centre and retail hub
Abbots vale 2
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Land Promotion Team

James Buxton

Executive Chairman

James joined Pigeon as Executive Chairman in January 2011 after a career of 32 years at Bidwells, of which 10 years were as Senior Partner. He is a well recognised figure in the national property market having advised landowners, developers and institutions on all aspects of property development and promotion. James leads the land promotion activity for Pigeon.

William Stanton


William is a co-founder of Pigeon and was formerly a Board member of Savills (L&P) where he had overall responsibility for the Eastern Region. He has extensive knowledge and experience of the property markets, identifying opportunities and providing financial solutions to complex property matters.

Simon Butler-Finbow

Planning Director

Simon was appointed Planning Director at Pigeon in 2012, bringing with him a wealth of experience in the public and private sectors. He is a member of the Royal Town Planning Institute, an Associate Member of the Royal Institute of British Architects and Eastern Region Chairman of the Home Builders Federation. Simon is responsible for identification, screening and delivery of Pigeon Land and other land promotion projects.

Tony Tarrant

Senior Technical Manager

Tony brings over 17 years of experience in the development industry to Pigeon. As a qualified Civil Engineer he has extensive experience of delivering a range of new build developments, infrastructure, refurbishment and mixed-use projects. His knowledge in technical and development management within the property development sector, working for a mixture of consultants, house builders, developers, contractors and landowners adds significantly to Pigeon’s development business.

James Bromhead

Associate Director

James joined Pigeon in January 2016 after spending two years consulting for Pigeon as a project manager on several development sites. He is now managing a number of mixed use and land promotion projects and identifies new opportunities for the expanding land bank. Prior to Pigeon he worked with Buccleuch Property and Knight Frank, before working for private property companies which focused on planning and development in the alternative investment market.

Elena Walker

Development Manager

Elena is a qualified Chartered Surveyor. She joined Pigeon in August 2015 to work with the Land Promotion team on a large portfolio of projects. Elena was previously with a firm of East Anglian chartered surveyors where she was responsible for assessing development sites and advising on land sales. She completed her professional qualifications while working for London firm Montagu Evans.

Rob Snowling

Planning Manager

Rob joined Pigeon in 2015, having previously worked for property developer Morston Assets, where he was responsible for managing all aspects of Town Planning across a nationwide portfolio of mixed-use developments. He started his career at Bidwells where he advised landowners and developers across East Anglia. Rob has a proven track record of delivering commercially viable planning permissions and promoting sites through the strategic planning process. His commercial background and planning knowledge strengthen Pigeon’s already considerable planning expertise.

Ryan Bruty

Technical Manager

Ryan, a qualified Civil Engineer, joined Pigeon in July 2016 following 12 years spent with Taylor Wimpey plc where he was responsible for infrastructure design and the management of a variety of external engineering disciplines for the company. Ryan’s civil engineering background, technical knowledge and extensive commercial experience of housebuilding makes a valuable contribution to the work of the Pigeon development team.


Pigeon secured an allocation for development of my family’s land at Thetford in 2010, and obtained planning permission for 5,000 dwellings and 50 acres of commercial development in 2015. They worked tirelessly to achieve our objective which will enable Thetford to grow and enhance its position as a thriving market town in a strategic location midway between Cambridge and Norwich.
Lord Fisher KingsFleet, Thetford,
Jesus College appointed Pigeon Land as joint promoter of its Science Park and housing development in Cambridge in April 2014. We are delighted with the energy, effort and enthusiasm that they have put into the project, and the skill with which they have assembled and directed a large professional team.
Christopher Pratt Estates Bursar,
Jesus College